When your actual title appears like a diminutive of your actual title, the apparent questions can develop into a bit tiresome at occasions. However Bobby Smith tries his finest to take all of it in his stride, and, reality be advised, the winner of the Jamaica 60 brand competitors is extra comfy along with his pet name-sounding tag than what his mom had initially referred to as him.
“I lived with my mom for some time after which went to reside with my father, who didn’t just like the title she referred to as me – Fiansay. So he referred to as me ‘Bobby’, and that turned my actual title. Individuals are all the time asking me if my title is Robert, and even after I submitted my entry for the competitors, that was one of many questions I used to be requested after I received a name to say that my entry was being short-listed,” Smith shared with The Gleaner.
Nonetheless pinching himself at his entry being chosen because the official brand for the nation because it celebrates 60 years of independence in 2022, Smith proudly shows it as his WhatsApp profile image – the unique entry which is authenticated with the signatures of the minister of tradition, gender, leisure and sport, Olivia Grange, together with that of officers Lenford Salmon, Marjorie Leyden-Kirton and Denzil Thorpe.
Smith, a self-taught graphic artist, graduated from The College of the West Indies Mona campus with a double main in psychology and philosophy and is now on the Cave Hill campus pursuing a masters in advertising. He credit his pal, Jurdene Fraser, who sat with him on a committee whereas attending faculty on the Mona campus, because the one who began the journey to his win by sending him the entry for the competitors final 12 months.
“On the time, I used to be submerged in lecturers and likewise in extracurricular [activities], as I used to be the publications committee chairperson and doing numerous graphics work. However, after I received an opportunity, I appeared on the name for entries and realised that the deadline was close to. So, I did some analysis and realised that the hummingbird was standard in these logos. I made a decision to maintain the fowl, however to sync it within the brand itself. I wished to depict freedom with my design. I despatched drafts to my committee members they usually selected one, which I tweaked into the ultimate submission. They have been assured that it could win,” he recalled.
In response to the secretariat, “The Jamaica 60 brand encompasses a stylised hummingbird in mid-flight that varieties the quantity 60. The black, inexperienced and gold colors of the hummingbird symbolise the Jamaican flag. The brand additionally options the phrase ‘Jamaica’ in capital letters.”
Smith acquired quite a few calls from the secretariat within the following months, not solely eager to confirm his title, but additionally pertaining to the originality of his submission and if it was his work.
“The ultimate name to tell me that I had received got here on June 16, and truthfully, I assumed it was a prank. I used to be engaged on some graphics for a college, and when the caller stated I had received the brand competitors, I requested, ‘What competitors?’ My head simply wasn’t there. The individual needed to ask me if I used to be Bobby Smith and if I had entered the Jamaica 60 competitors. Then I stated, ‘Sure, sure, sure.’ I used to be advised that the committee voted unanimously for my brand. I keep in mind asking, ‘Yuh positive?’ However when it sink in, it was superb,” the younger man, who hails from Central Village, stated.
His pals from campus led the way in which in celebrating his win, and his mother and father and siblings, too, are immensely pleased with him. In truth, it was his sister who he needed to name through the interview to remind him of the precise date that he received that life-changing name from the secretariat.
At present within the first semester of his two-year grasp’s programme, the prize of US$2,500 got here on the good time to help him with funding his postgraduate research in Barbados.
“That is the primary graphics competitors I’ve ever entered, and it’s nonetheless unbelievable that I received. I thank all those that assisted the method, and the judges for choosing my entry. The prize cash is the icing on the cake, and I can’t contact it for something however faculty,” he emphasised.
The Ministry of Tradition famous that the competitors, which was open to Jamaican designers on the island and the world over, noticed greater than 260 designs. Smith’s entry was chosen by a panel drawn from the inventive sectors, together with graphic design and promoting.